The 8 Laws Of Customer Service!
"Endless Referrals" by Bob Burg, is a book about how to turn every contact you make into a "sky’s-the-limit sales opportunity." The book redefines networking – how to do it right and how to do it wrong.
As Bob explains in his Golden Rule:
"All things being equal, people will do business with, and refer business to,
those people they know, like and trust."
And he continues:
"The intent and theme of this entire book is to show you how to get people
to know, like and trust you."
Here, I’ll share with you Bob’s eight basic rules of customer service as they relate to networking.
1/ EVERY EMPLOYEE IS IN SALES:
Bob reveals why even those staff members in your company who are not
salespeople, really ARE salespeople.
2/ IF YOU THINK YOUR CUSTOMERS ARE NOT KING, TRY RUNNING
YOUR BUSINESS WITHOUT THEM:
Here, Bob tells why you must adopt a "the-customer-is-the-boss"
attitude.
3/ DON’T EVER TELL CUSTOMERS THEY’RE WRONG:
As I like to put it: Do you want to be right – or do you want to make
money? Here’s why it’s a mistake to win the battle but lose the war.
4/ DELIVER WHAT YOU PROMISE AND A LITTLE BIT MORE:
Here, Bob cites a true, personal story that ends with a restaurant manager
telling him, "Sir, if we were to deliver everything we promised on the
menu, we’d go out of business!"
5/ GOING THE EXTRA MILE, OR EVEN THE EXTRA STEP, IS WORTH
ALL THE PAID ADVERTISING IN THE WORLD:
Bob demonstrates why "people don’t care how much you know until they
know how much you care."
6/ YOUR RECEPTIONIST IS ONE OF YOUR MOST IMPORTANT
SALESPEOPLE:
Bob discusses why "you never get a second chance to make a good first
impression."
7/ RETURN TELEPHONE CALLS PROMPTLY:
Bob talks about how "some people are just TOO BUSY to make money."
8/ IT ISN’T NECESSARILY WHAT WE SAY BUT HOW WE SAY IT:
Here, Bob shows how it’s possible to say all the right things, but all the
wrong way.
The book also contains some fascinating techniques for learning to remember people’s names by creating word pictures in your mind.
For more ways to network your everyday contacts into sales, get Bob Burg’s book "Endless Referrals" by going here:
http://www.amazon.com
Tags: internet marketing tips, affiliate marketing, niche marketing, Jonathan Hook, internet marketing
