If so, then this is the place to be.  We are all about growing your small business, marketing your small business and most of all, seeing your business make money!

If you are looking for a way to grow your small business, then I first want you to stop and think about something…

When your customer leaves your place of business, how are you making money off of them?

You see, your customer has value to your when they are in your store or office but they also have value to you afterwards.

The trick here is to collect their contact information.  Did you do that?  Most businesses don't.  Why not?

The secret here is in the follow-up.  If your customer or client is a happy one, then why not sell them something again?  Send them an offer next week, next month, on their birthday, at Christmas, see, whenever you can.  And, best of all, the offer doesn't even have to be for your own business, you might partner with another company that serves the same market and do a joint venture or cross promotion!  A lot of companies don't think of this.

Ok, so let's say you offer a service, you are a massage therapist, chiropractor, acupuncturist, etc.  How often should someone use your services?   Once a month?  Once a week?  So, if someone hasn't been there for 3 months, why haven't you followed up with them?  Send them a cupon or a special offer to get them back in your door.

Let's say you offer a seasonal service to homeowners.  You offer a lawn cutting service.  Partner up with someone who offers snowplowing services and take a 10% commission for referring the business to them.

Auto shop?  Well, when someone comes in for service you are already writing down their name and address along with the information about their car, why not send them a reminder when their engine is due for a oil change or when their tires should be rotated?  Even better, let's say the customer was in last week and got some work done.  You noticed that their brakes were getting down but should be good for another 5,000 miles, great, make a note and send them a reminder in 2 months to come in and get their brakes fixed.  Send them a letter like "tired of your brakes squeaking?  Come in for a check-up".  The guy's wife probably came home the night before and said, "honey, I think the car is making a funny sound".  What a chance for a sale.

All you have to do here is go an extra little step and remind the customer to come in and use your service. They will even thank you for it!

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