A Big Fish In A Little Pond

Everybody wants to be somebody. Most people want to be somebody big!

When it comes to your business, it is important to establish yourself as an expert. Someone that can be trusted, someone who carries authority on your subject. Often times this “status” is achieved by publishing good information that is comprehensive and of quality and value.

The big mistake that people make is that they want to be a big expert and that spot is not so easily taken. When you are looking for “expert status” in your business or marketplace, it is best to limit the size of your niche and become the big expert there. For example, you may become a big expert in a narrower sub-niche of a broader niche, you could focus on a specific geographical area, there are a few ways you can limit yourself. What happens here is that as you limit your niche more and more, there are fewer people running for “expert status” in that arena so it is easier to stand out in that crowd. Very quickly can one become a big player in a smaller crowd. Once you achieve this, then you already have people looking up to you and requesting your input and advice. Then you have credibility and can focus on expanding the size of your niche. Do it at a speed which allows you to maintain “expert status”, and you are on your way to becoming a big expert.

Tags: article marketing, internet marketing, website optimization, Jonathan Hook, internet marketing tips