Jane Applegate, in her book "201 Great Ideas For Your Small Business," gives dozens of tips and tricks for the entrepreneur – 201 in fact. 
The book consists of 10 chapters chock-full of smart and savvy ideas on every topic from people to products – from marketing to management.
It’s written in a breezy style with lots of numbers and bullets for easy reading. As Jane herself puts it:
"This book, in its handy format, is meant to be read on the run. Read it
front-to-back or back-to-front; it doesn’t matter. But read it cover-to-
cover, and tell your friends about it. I guarantee you won’t be bored."
Below, I’ve chosen 10 of the more creative ideas – one from each chapter.
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Chapter 1 – Management Strategies
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Idea #11: Find A Mentor
Here Jane discusses the importance of connecting with someone you admire – and who admires you.
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Chapter 2 – Money Matters
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Idea #53: Collect The Money People Owe You
It’s true. A client that owes you money will never give you more business. Here, you’ll find tips for writing a collections letter and hiring the right collection agency.
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Chapter 3 – Marketing Strategies
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Idea #81: Use Coupons To Attract Customers
In this section, Jane explains how she learned that coupons are a "low-cost way to attract new and repeat customers."
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Chapter 4 – Developing And Launching Products
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Idea #114: Create A Fad
Jane reveals the amazing story of Dave Kapell whose invention, the Magnetic Poetry kit, hit the big time when it appeared on The Jerry Seinfeld Show.
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Chapter 5 – People
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Idea #145: Find Out How Disney Does It
In this chapter, Jane tells how Walt Disney started his company in a garage, with next to no capital, and created an empire. And how you can learn from his success.
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Chapter 6 – Time Management
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Idea #161: Beat Your Deadlines
This simple technique will "set you apart from the rest of the business world."
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Chapter 7 – Technology And Telecommunications
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Idea #169: Make The Most Of Voicemail
Here, Jane talks about how businesses lose millions of dollars in sales every year by failing to take full advantage of their voicemail system.
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Chapter 8 – Customer Service
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Idea #180: Hire A Mystery Shopper
This section deals with an easy way to get a fair and objective assessment of your business from your customers’ point of view.
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Chapter 9 – Going Global =========================================================
Idea #193: Translate Your Marketing Materials
Here, Jane tells the story of how Chevrolet marketed their Chevy Nova to Mexico only to learn too late that "no va" in Spanish means "no go."
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Chapter 10 – Great Ideas From VIPs
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Idea #201: Lillian Vernon: Take Some Advice From The Mail-Order Queen
Jane interviews Lillian Vernon who started her legendary specialty catalog company in 1951 with a small ad in Seventeen Magazine.
For 191 more practical solutions to your small business woes, get Jane Applegate’s book "201 Great Ideas For Your Small Business" by going here:
http://www.amazon.com
