What is the value of your customer?

Many businesses, whether online or offline don’t know what their customers are worth.

Knowing the value of your customers is crucial in the marketing process.

If you don’t know what your customers are worth, how can you know what you need to spend to gain a new customer?

The truth is that it costs money to gain a new customer.  It is important to know what you are paying to gain a new customer and what the lifetime value of your customer is worth.