Why The Old Advice Of “Find A Need And Fill It” Is Dead Wrong!

Every entrepreneur who is looking for a new business idea has heard the advice: "find a need and fill it." I’m here to tell you to forget it. That advice could doom your business to fail even before you start.

Think about your last trip to the mall.

Be honest now. How many of those shiny, new packages you brought home contained something you really needed? I mean for your basic survival?

More than likely the items you bought filled a "want," not a need.

Consider the Mercedes buyer. Does he buy a Mercedes because he needs its great gas mileage? Or does he "want" the impression of status it conveys for his image? Does he need the car’s safe handling for his family? Or does he "want" the younger, sexier feeling driving a Mercedes provides?

The fact is, people make purchases based on emotional reasons. Then, they use logic to justify their desires.

Many a product that satisfied a need has failed because it was impossible to get people excited about it.

When you’re looking for your next business venture choose one that fills a "want." People will always pay more for a "want" than a "need." And your odds for success will multiply.

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