You’ve written a killer headline that stops people dead in their tracks and forces them to read your sales page as if they had a gun to their head.
You’ve got them completely mesmerized by your hypnotic and persuasive sales copy.
You’ve broken down each of their objections one by one.
You’ve used nearly every copywriting trick and gambit known to man.
But without a strong call to action, all of your hard work could be for nothing.
What exactly is a call to action?
Put simply, its telling people what you want them to do. It seems so obvious, but many sales pages miss this all-important step. And sales suffer mightily as a result.
If you want to make a sale, then you have to ask for it.
And the clearer you make it the better. Never assume that a reader will know what you want them to do. Lay it out for them in plain, simple terms.
"Order now."
"Click to order today."
"Mail back your free sample certificate today."
One of my favorite calls to action comes from a late-night infomercial:
"Call 1-800-xxx-xxxx now, and have your credit card handy."
That call to action makes it easy for viewers to comply because it takes away all guesswork and tells them exactly what to do.
Adding Urgency to Your Call to Action
There’s another aspect to the call of action that you should not forget. You don’t just want people to take action. You want them to do it NOW.
Let’s face it. People are busy. At any given time they probably have 15 things on their mind. Even if your copy convinces them that they can’t live without your product, they may forget all about it if they don’t take action right then and there.
How many sales letters or flyers have you put aside for "later" but never got around to doing anything with?
To keep that from happening to your sales material, you need to create a sense of urgency. Let people know that if they don’t take action immediately they’ll miss out on a bonus. Mention that the price is scheduled to increase soon. Or that you have only a few copies left.
Make it clear to them that if they don’t buy it right this minute, they’ll regret it.
Claim your free tools, resources and articles now at http://www500articles.com
