The Best Four-Letter Word In Advertising!

What is the most powerful four-letter word in your marketing vocabulary?

I’ll give you a hint: it starts with "F."

Not THAT four-letter word, silly? This one won’t get you thrown out of church on Sunday morning.

It’s "FREE!"

Nothing pulls orders better or gets response faster than giving something away FREE. Here are 8 ways to use it in your ads:

1/ FREE DETAILS! This is popular with mail-order dealers. They use

small, inexpensive classified ads to uncover interested prospects. Then,

they send a detailed information package to everyone that responds.

2/ FREE DELIVERY! Commonly used by furniture stores and pizza places.

3/ BUY-ONE-GET-ONE-FREE! An excellent way to earn big profits fast.

4/ FREE TRIAL SIZE! Give away a smaller version of your product to

entice customers to try the full size.

5/ FREE FOR 30 DAYS! Let people use your product without charge for a

limited time. Bill them only when they decide to keep it.

6/ FAST SERVICE OR IT’S FREE! Some restaurants offer lunch in 10

minutes or you don’t have to pay.

7/ FREE! NO PURCHASE NECESSARY! This is often reserved for

contests or sweepstakes.

8/ YOU’RE SATISFIED OR IT’S FREE! Use a powerful, money-back

guarantee to remove the risk from your customer.

Use the word "FREE" in your advertising whenever possible. Make it bold and colourful so it really stands out. Nothing gets attention – or response like this four-letter word.

NOTE: If you have more creative ways to use the word "FREE" in your marketing materials, e-mail them to me at

mailto:randy@randyruggles.com . I’ll reprint the best ideas in a future article along with your name and Web site address.

Tags: website optimization, article marketing, affiliate marketing, Jonathan Hook, niche marketing