Nice Website, No Sales
I recently got a call from a good buddy of mine. It went something like this: “hey, can you check out my new website and tell me what you think” “Ok, yup here it is, um, great, well, it looks nice but it won’t sell anything” “Well, what do you mean, we just had it professionally designed” “Well for starters, there is no headline, no call to action...
Read MoreIs Your USP Relevant?
Your USP is your Unique Selling Proposition. This is the identity that you create that sets you apart from your competitors in your marketplace. This is the answer to the question in your customer’s minds “why should I do business here?”. One thing that you have to remember though, as you develop your USP, is that you need to make sure that your USP addresses a concern that...
Read MoreA Confused Mind Can’t Decide
So often as we surf online, we are presented with many options. Sometimes more than we can process. We create websites and try to pack as many things as we can into each one hoping that a web surfer will come along and click one of our “buy” links. When we design a website, we need to keep something in mind… “a confused mind won’t buy”. Quite simply put, make...
Read MoreAre you selling a comodity?
Commodity: a mass-produced unspecialized product. As soon as you base your sale on the price, you reduce your product or service to a commodity. For any business to be successful, you will need to set yourself apart. What is different about what you offer? This is called a U.S.P. – a Unique Selling Proposition You have to think long and hard about what it is that sets your business or...
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