Did you make a mistake? Say you’re sorry!
Everyone makes mistakes! Even the “big guys”. It is part of what we do, we are people, we are not perfect. The thing that sets the professionals apart is the way a mistake is handled. There are a few different ways to handle a mistake. One option that some people try is to pass the blame. “It isn’t my fault”, “someone else messed up”. All this does...
Read MoreWhy The Old Advice Of “Find A Need And Fill It” Is Dead Wrong!
Every entrepreneur who is looking for a new business idea has heard the advice: "find a need and fill it." I’m here to tell you to forget it. That advice could doom your business to fail even before you start. Think about your last trip to the mall. Be honest now. How many of those shiny, new packages you brought home contained something you really needed? I mean for your...
Read MoreUnleash The Power Of P.O.W.E.R. Marketing!
I coined the term "P.O.W.E.R. Marketing" to describe five steps you must take when crafting any ad or sales letter. P.O.W.E.R. is an acronym for: Provoke a Problem, Offer a Solution, Win Trust, Evoke Emotion, and Remove Risk. Many small business owners forget some of these steps when they create their marketing materials. But the most successful sales letters contain ALL of these...
Read MoreIncrease Customer Loyalty By Giving Away Freebies
Everything these days cost money, there is no way around. So the best way to build a relationship with people, to get people informed of your product or informed of your service is to simply give stuff away for free. Every body loves free items, would you hate it if you got a free gift from a company? The answer to your own question is no, no you will not hate it. Usually by getting a free gift...
Read MoreThe Best Four-Letter Word In Advertising!
What is the most powerful four-letter word in your marketing vocabulary? I’ll give you a hint: it starts with "F." Not THAT four-letter word, silly? This one won’t get you thrown out of church on Sunday morning. It’s "FREE!" Nothing pulls orders better or gets response faster than giving something away FREE. Here are 8 ways to use it in your...
Read MoreThe 8 Laws Of Customer Service!
"Endless Referrals" by Bob Burg, is a book about how to turn every contact you make into a "sky’s-the-limit sales opportunity." The book redefines networking – how to do it right and how to do it wrong. As Bob explains in his Golden Rule: "All things being equal, people will do business with, and refer business to, those people they know, like and...
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