Why Does Your Business Need A Website?
“But, why do I need a website? I have been in business a long time and never needed a website” Well, that is a good argument and may be valid. However, the times, they are a changin’. Having a website is like having a sign that says you are open for business. It is just a little part of doing business but it can make your business seem more legitimate to your clients. Why? You...
Read MoreA Big Fish In A Little Pond
Everybody wants to be somebody. Most people want to be somebody big! When it comes to your business, it is important to establish yourself as an expert. Someone that can be trusted, someone who carries authority on your subject. Often times this “status” is achieved by publishing good information that is comprehensive and of quality and value. The big mistake that people make is...
Read MoreNew website for your offline business
Anyone who has a traditional “brick and mortar” offline business is very likely feeling the pinch in the economic slowdown. In times like this, companies are more likely to focus their marketing efforts on methods that produce results and are able to prove their return on investment. I, along with my partner, Randy, are marketing consultants to offline small businesses and we have...
Read MoreNice Website, No Sales
I recently got a call from a good buddy of mine. It went something like this: “hey, can you check out my new website and tell me what you think” “Ok, yup here it is, um, great, well, it looks nice but it won’t sell anything” “Well, what do you mean, we just had it professionally designed” “Well for starters, there is no headline, no call to action...
Read MoreIs Your USP Relevant?
Your USP is your Unique Selling Proposition. This is the identity that you create that sets you apart from your competitors in your marketplace. This is the answer to the question in your customer’s minds “why should I do business here?”. One thing that you have to remember though, as you develop your USP, is that you need to make sure that your USP addresses a concern that...
Read MoreWhy You Should Use PayPal to Process Your Payments
Do you use PayPal to process your customer’s payments? If not, you are one of the few people left on the planet who aren’t taking advantage of this wonderful resource. PayPal’s multi-million client base is growing at the extraordinary rate of 28,000 new accounts daily, and their payment processing system is sheer perfection. Still, you may wonder why you should use PayPal to...
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