Be found because of your website
Small businesses are constantly trying to get in front of their potential customers. Did you know that people are actually out there searching for you? Make sure you come up in front of them. As a local businesses, you need to make sure that your Google Places listing is up to date. This is what controls the information that Google displays in the map at the top of the results page when you...
Read MoreAdvertise on Facebook for results
Sure, you can use Facebook to check in with your friends, but did you know that you can also advertise on there? Absolutely! They have a pay per click system. Here is the beauty of it… the targeting power of Facebook is like none other. You can target people by all of that information they enter about themselves. Location, interests, hobbies, books they read, music they listen to,...
Read MoreDon’t Get Stuck On Video
Video is great, and online, it can be a wonderful tool. People love it, it ads a lot to your message – if you are doing a teaching session, video is great, if you are doing a live presentation, that is great too. Video let’s people learn by watching and hearing at the same time and that makes it more interesting. But don’t let online video take you over. There is a place for...
Read MoreDifferent Mediums, Different Markets
I have been looking more lately into publishing my content in different formats. Some people do this already, others have not thought of it. We have been taught to get a website set up, drive traffic to it, capture emails, build a list, follow up, make the sale. And that works, many people are successfully doing it. There can be more to consider. Are you also putting out content via podcasts?...
Read MoreStill Trying To Advertise For Free?
There is a funny mindset amongst some internet entrepreneurs and marketers that things online should be free. And this affects their businesses. Many people are drawn to the notion of free traffic to your website. Now, there are a few ways of get “organic” or “search” traffic and certainly it is nice when it happens but how does this come into play in a business...
Read MoreWhat is the value of your customer?
Many businesses, whether online or offline don’t know what their customers are worth. Knowing the value of your customers is crucial in the marketing process. If you don’t know what your customers are worth, how can you know what you need to spend to gain a new customer? The truth is that it costs money to gain a new customer. It is important to know what you are paying to gain a...
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