Still Trying To Advertise For Free?
There is a funny mindset amongst some internet entrepreneurs and marketers that things online should be free. And this affects their businesses. Many people are drawn to the notion of free traffic to your website. Now, there are a few ways of get “organic” or “search” traffic and certainly it is nice when it happens but how does this come into play in a business...
Read MoreBlogging to increase sales
Well for some of us blogging is just about passing time and writing something on a webpage that is of interest to us. Most of us use blogs as a tool for self expression, to make new friends or discuss any issue. But is this all that blogging is about? Well there’s much more that a blog can do for you. A blog can help to increase your sales and improve your relationship with your clients...
Read MoreWhat is the value of your customer?
Many businesses, whether online or offline don’t know what their customers are worth. Knowing the value of your customers is crucial in the marketing process. If you don’t know what your customers are worth, how can you know what you need to spend to gain a new customer? The truth is that it costs money to gain a new customer. It is important to know what you are paying to gain a...
Read MoreDoes Advertising Cost You Money?
Well, if it does, you are probably doing it wrong! The whole point of advertising is to generate income or increase sales. Advertising is not something you do: a) When you have a chance to get around to it b) Once you are successful enough to “afford” it c) When you have extra money Advertising should be a part of a complete marketing campaign and should not really be done on...
Read MoreIncrease Customer Loyalty By Giving Away Freebies
Everything these days cost money, there is no way around. So the best way to build a relationship with people, to get people informed of your product or informed of your service is to simply give stuff away for free. Every body loves free items, would you hate it if you got a free gift from a company? The answer to your own question is no, no you will not hate it. Usually by getting a free gift...
Read MoreOld School Direct Response
I was reading a post on a forum the other day where a fellow marketer referred to a well-known marketer Ken Mcarthy as an "old school direct response" marketer. That caught me in my tracks for a minute. It was almost as thought his person had implied that Ken was somehow out of date, maybe not quite up to speed on some of the latest trends and fads in the online marketing...
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