Different Mediums, Different Markets
I have been looking more lately into publishing my content in different formats. Some people do this already, others have not thought of it. We have been taught to get a website set up, drive traffic to it, capture emails, build a list, follow up, make the sale. And that works, many people are successfully doing it. There can be more to consider. Are you also putting out content via podcasts?...
Read MoreBeware the trial offers…
OK, so I understand the point of offering your visitors a trial – you make them an offer to your membership site at a discounted rate. Maybe they try you out when they would not have. You get them to try your service, load them with value in hopes of keeping them on at the full rate afterwards. BUT, be carefull in how you run your show… A couple of months ago, I got an offer from...
Read MoreIs Your USP Relevant?
Your USP is your Unique Selling Proposition. This is the identity that you create that sets you apart from your competitors in your marketplace. This is the answer to the question in your customer’s minds “why should I do business here?”. One thing that you have to remember though, as you develop your USP, is that you need to make sure that your USP addresses a concern that...
Read MoreWhy You Should Use PayPal to Process Your Payments
Do you use PayPal to process your customer’s payments? If not, you are one of the few people left on the planet who aren’t taking advantage of this wonderful resource. PayPal’s multi-million client base is growing at the extraordinary rate of 28,000 new accounts daily, and their payment processing system is sheer perfection. Still, you may wonder why you should use PayPal to...
Read More4 Ways To Make More Money From Your Website
As far as I know, there are only 4 ways to make more money form your website. You can do one of these things: 1. Get more traffic 2. Increase conversions – make more sales per number of visitors 3. Increase the size of the sale – charge more for the product 4. Ad more back end sales The problem is that most people only focus on step number 1. Now don’t get me wrong, traffic is...
Read MoreHave You Tried Article Marketing?
If you don’t even know what I am talking about, don’t worry, I’ll explain… If you do know what article marketing is, then you are likely already using this technique to generate traffic and links to your site. Basically, in a nutshell, article marketing is where you utilize the power of article directories to generate links to your site. What you do is simply write...
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