3 Ways To Drive Your Competition Crazy!
Guy Kawasaki, in his best-seller "How To Drive your Competition Crazy" tells countless fascinating stories of how small businesses like yours are fighting the giants. He calls his book "the first can-do, how-to, kick-butt gonzo guide to driving your competitors off the deep end." Below are two funny but enlightening examples from his book. The third is a...
Read MoreThe Number One Secret To Success!
The best formula for success I have ever heard comes from IBM founder Tom Watson and says simply this: "To increase your chances for success, DOUBLE your number of failures." It’s really true. If you want to succeed you can’t be afraid to make mistakes. When young Thomas Edison was perfecting his light bulb invention, he held over 4000 patents on various methods he...
Read MoreDo Your Ads Suffer From “Information UNDERload?”
Flip through your local newspaper. Study the ads. What do you notice? Chances are, you see dozens of ads that look something like this: - Company name and/or logo at the top - Street address and phone number - Maybe a trite phrase like "Come and see us" or "We’re the best" - Not much else Now, tell me what’s missing. How about any hint of a benefit...
Read MoreThings To Consider When Crafting A Killer Headline
It is a proven fact that the headline is the most important part of any advertisement. No matter how good the rest of your copy is, if your headline stinks your ad will fail. It’s that simple. How can so few lines of copy be so important? Because the headline is your first (and often last) chance to make an impression on a reader. It needs to grab the reader by the...
Read MoreFeatures vs Benefits
Features vs Benefits A common mistake made by many inexperienced copywriters is to focus too much on a product’s features and not enough on the benefits it provides. While features are important and should be mentioned, if you want consumers to take out their wallets and hand over their hard-earned money you need to convince them of the benefits your product offers. What’s the...
Read MoreThe Call To Action
You’ve written a killer headline that stops people dead in their tracks and forces them to read your sales page as if they had a gun to their head. You’ve got them completely mesmerized by your hypnotic and persuasive sales copy. You’ve broken down each of their objections one by one. You’ve used nearly every copywriting trick and gambit known to man. But without a...
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