The Difference Between Features And Benefits
A common mistake made by many inexperienced copywriters is to focus too much on a product’s features and not enough on the benefits it provides. While features are important and should be mentioned, if you want consumers to take out their wallets and hand over their hard-earned money you need to convince them of the benefits your product offers. What’s the difference? - A feature is...
Read MoreLeave Out The Jargon
It is very easy to get caught up using technical jargon as soon as you are familiar enough with something to be able to use the jargon. In some ways, it can almost make you feel somewhat elite to try and talk like everyone else does about a product. There is something that you must remember about sales though – see, your customers don’t talk like that. They won’t understand...
Read MoreIs Your USP Relevant?
Your USP is your Unique Selling Proposition. This is the identity that you create that sets you apart from your competitors in your marketplace. This is the answer to the question in your customer’s minds “why should I do business here?”. One thing that you have to remember though, as you develop your USP, is that you need to make sure that your USP addresses a concern that...
Read MoreA Confused Mind Can’t Decide
So often as we surf online, we are presented with many options. Sometimes more than we can process. We create websites and try to pack as many things as we can into each one hoping that a web surfer will come along and click one of our “buy” links. When we design a website, we need to keep something in mind… “a confused mind won’t buy”. Quite simply put, make...
Read MoreWhy The Old Advice Of “Find A Need And Fill It” Is Dead Wrong!
Every entrepreneur who is looking for a new business idea has heard the advice: "find a need and fill it." I’m here to tell you to forget it. That advice could doom your business to fail even before you start. Think about your last trip to the mall. Be honest now. How many of those shiny, new packages you brought home contained something you really needed? I mean for your...
Read MoreWhere To Get Testimonials You Didn’t Even Know You Had!
You have, no doubt, heard the advice from marketing experts to get testimonials from your satisfied customers. And, like a good student of marketing, you know you should use these testimonials in your ads and sales letters to increase consumer confidence in your company. But what about when you’re just starting out? What if your product hasn’t been sold yet? How do you get...
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