What is Expert Status and Why is it Necessary?
Do you have a business? If you do, the second question is how are you doing? The bottom line is always the uppermost concern in your mind. To that end, creating expert status may be just the thing to catapult your business to the next level. What is Expert Status? Well, it is comprised of [...]
Read MoreHow To Create A USP that Matches Your Message To Your Market
When some people hear the term unique Selling Proposition (USP), they think of their company slogan or tag line or something trite. What a lot of business owners don’t realize is that a good USP can make or break a business. It goes much deeper than a few words in an ad. To start off, [...]
Read MoreMistakes of a Marketing Budget Strategy
When I hear of a company talking about their marketing budget, I usually stop and think – then get a funny look on my face. You see, “budget” can be defined (dictionary.com) as an itemized allotment of funds, time, etc., for a given period. Or the total sum of money set aside or needed for [...]
Read MoreWhat Is A Sales Process And Why Should I Care?
Well, I guess if you are not interested in growing your business and making more money, then you may not care. Otherwise, it becomes very important. A sales process is simply a series of steps that a person goes through before they give you money for your product or service. Many businesses, though, never stop [...]
Read More“Reason Why” Marketing and Perry Marshall Turns 40
If you have been marketing online for any length of time, you will have heard of Google Adwords and you will likely be familiar with the name Perry Marshall. I actually worked with Perry on a project a number of years ago and have kept an eye on him since then. Why? Because I can relate to him, he is genuine and he really puts out good quality information. He knows his stuff. But. This...
Read MoreLeave Out The Jargon
It is very easy to get caught up using technical jargon as soon as you are familiar enough with something to be able to use the jargon. In some ways, it can almost make you feel somewhat elite to try and talk like everyone else does about a product. There is something that you must remember about sales though – see, your customers don’t talk like that. They won’t understand...
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