“Reason Why” Marketing and Perry Marshall Turns 40
If you have been marketing online for any length of time, you will have heard of Google Adwords and you will likely be familiar with the name Perry Marshall. I actually worked with Perry on a project a number of years ago and have kept an eye on him since then. Why? Because I can relate to him, he is genuine and he really puts out good quality information. He knows his stuff.
But.
This article isn’t about Perry Marshall. It is about “reason why” marketing. Now “reason why” marketing is basically running an ad, promotion or sale and then justifying it with a “why”. See, it is a proven fact that people will take action and be more co-operative if you give them a reason to. It is almost as though there is a purpose behind it now and they need to get on board with what is happening.
For example, today is Perry Marshall’s birthday. He turns 40 today. Why do we care? Well, actually we don’t! But that didn’t stop Perry from running a promotion. In fact, he has been running promotions for the past week and a half leading up to today. All this week there have been special teleseminars with esteemed guests. Yesterday an email went out to the list indicating that all materials were 15% off until tonight. There are a few teleseminars today. All because it is his birthday!
Well, actually, it is because Perry wanted to do a promo and he used his birthday as an excuse!
You see, none of us actually cares when his birthday is or that he is turning 40. But, he has made it into an event! A marketing marathon. You can’t help but get caught up in the excitement. I am checking schedules to see who is talking and when. Rearranging my day so that I can be at the phone at the right time to call in. In fact, i am even using that excitement to create this post on my blog. For you see, the fact that Perry was using “reason why” marketing to have this promo was good enough reason why I am writing. That is the point. The reason can even be a stupid one. But if you do something big and then offer a reason for it, you are more likely to get a positive response.
Thanks for reading.
Happy Birthday Perry 
Tags: Jonathan Hook, internet marketing, article marketing, internet marketing tips, affiliate marketing