Different Mediums, Different Markets
I have been looking more lately into publishing my content in different formats. Some people do this already, others have not thought of it. We have been taught to get a website set up, drive traffic to it, capture emails, build a list, follow up, make the sale. And that works, many people are successfully doing it.
There can be more to consider. Are you also putting out content via podcasts? Are you also putting out content via video? Many people are not. Why?
Well, some people haven’t thought of it, others don’t know how and haven’t learned yet, others see it as a barrier to publishing content at all. Whatever your reason, I encourage you to look into it - for a couple of reasons.
1. The more content you can put out in different mediums, the more people you will reach. Why? Quite simply, different people learn in different ways. Some people like to read (web, email), others like to watch video and others prefer to listen. By only using one medium, you are assuming that all your people prefer to get their information in that format.
2. There are many more people in the world with wireless devices than with internet access, so by publishing in more formats, you are able to get into say podcast directories or video directories and so on. You open up your information to people who can’t otherwise get it.
It has been predicted by some people in the know that in the not to distant future, we will start to see a separation of the computer from the internet. This means that people will use the infrastructure of the internet but not from their computers. You can already access certain things from mobile phone or ipod, there are tv-like units that have access to certain parts of the internet and so on. More is coming our way on this.
I would encourage you to think for a minute on how you would run your business if your clients didn’t have a computer. Could they get your information via podcast or RSS? Can they call you to place an order? Do you mail them something in the mail for follow up? This will expand your opportunities many times over.
Tags: article marketing, affiliate marketing, niche marketing, Jonathan Hook, website optimization