9 Steps To Creating Ads That Sell
If you’re like most small business owners, you can’t always afford to hire an advertising agency and sometimes find it necessary to create your own print ads. These nine tips will help you to design ads that get better results and make more money. 1. Start With A Headline That Contains An Important Consumer Benefit, Or News, Or Promises A Reward For Reading The Ad The...
Read More3 Ways To Drive Your Competition Crazy!
Guy Kawasaki, in his best-seller "How To Drive your Competition Crazy" tells countless fascinating stories of how small businesses like yours are fighting the giants. He calls his book "the first can-do, how-to, kick-butt gonzo guide to driving your competitors off the deep end." Below are two funny but enlightening examples from his book. The third is a...
Read MoreThe Number One Secret To Success!
The best formula for success I have ever heard comes from IBM founder Tom Watson and says simply this: "To increase your chances for success, DOUBLE your number of failures." It’s really true. If you want to succeed you can’t be afraid to make mistakes. When young Thomas Edison was perfecting his light bulb invention, he held over 4000 patents on various methods he...
Read MoreDo Your Ads Suffer From “Information UNDERload?”
Flip through your local newspaper. Study the ads. What do you notice? Chances are, you see dozens of ads that look something like this: - Company name and/or logo at the top - Street address and phone number - Maybe a trite phrase like "Come and see us" or "We’re the best" - Not much else Now, tell me what’s missing. How about any hint of a benefit...
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