Don’t Get Stuck On Video
Video is great, and online, it can be a wonderful tool. People love it, it ads a lot to your message – if you are doing a teaching session, video is great, if you are doing a live presentation, that is great too.
Video let’s people learn by watching and hearing at the same time and that makes it more interesting.
But don’t let online video take you over. There is a place for it – and there is a place it shouldn’t be.
For example, a sales letter.
If you do your entire sales letter in only video, you can have a problem. First, for whatever reason, there will be people who can’t watch your video. The connection is bad, they don’ have the right version of some plugin, or whatever. One, though is that they might not have the time. Another thing is that they may be at work or in another environment where video (specifically audio) is not a practical option. Not everyone does all their online work from their home office.
I know when I go to a site and see a video, the first thing I do is look to see how long the video is. I am only prepared to sit there and watch a sales video for a couple of minutes. If it is, say 10 minutes or longer, I won’t even start it. Why should I? I have not yet been sold on anything that this person is offering – that is why I am at the site. So, why should I give them my time?
If you want to use video on your sales page, keep it short. Use it as an intro to a longer video and get people to opt-in. Then send them the link by email. That way, if they don’t have time to watch it right now, they can come back to it. It also allows you to follow up with them and make sure that they watch it. Offer it in smaller chunks if it is long.
and don’t forget to also include a written text version of your sales letter on the same page. Some people will watch the video – but not all. Others will just want to read, or skim the sales letter. Let them. The point of video is to add an element to your site – not take away from it. Don’t exclude the people who want to read the sales letter.
Tags: Jonathan Hook, niche marketing, internet marketing, internet marketing tips, affiliate marketing
Clear The Clutter
Due to an unforseen internet connection issue which recently left me without internet access for a week, I just realized how much junk can come in to the email. Pages of useless rants, links and information. Now don’t get me wrong, I am not just talking about the junk spam that you get, some of this stuff is good info. Some of it, I have asked for. Some of it I have not. But the point is that even good information is a waste of time if it does not help you right away.
I have recently come to realize that much time can be wasted online just trying to keep up with the latest trend or newest fad. When really, what is needed is that I just clear the clutter away and focus on what I am doing. So, right now, since I am looking at all this unread email, I am going through it and unsubscribing from a LOT of lists. I have decided that I am taking my business in a certain direction. I am working on only a couple of projects for the time being and that is it. Everything else can go away. I don’t care.
I don’t care right now about 85 different ways to get free traffic, I don’t care how to use Twitter, I don’t care how to set up a Squidoo lens. All you need to be good at is ONE way of getting traffic to your site and ONE way to convert that into sales. That is it. If you can do that and get good at it, you can make money online. So that is it. I have decided to get really good at PPC and then transfer that traffic into a sales process. That’s it. That is what I have decided on. So I am not interested in everything else. It is way too easy to get sidetracked and carried away, which results in a big,fat nothing. You don’t get good at anything and you can’t get the result you wanted.
Just choose a path and get focused on it. Let everything else go, and you will excel.
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Tags: Jonathan Hook, affiliate marketing, internet marketing, internet marketing tips, article marketing