“Reason Why” Marketing and Perry Marshall Turns 40
If you have been marketing online for any length of time, you will have heard of Google Adwords and you will likely be familiar with the name Perry Marshall. I actually worked with Perry on a project a number of years ago and have kept an eye on him since then. Why? Because I can relate to him, he is genuine and he really puts out good quality information. He knows his stuff. But. This...
Read MoreA Big Fish In A Little Pond
Everybody wants to be somebody. Most people want to be somebody big! When it comes to your business, it is important to establish yourself as an expert. Someone that can be trusted, someone who carries authority on your subject. Often times this “status” is achieved by publishing good information that is comprehensive and of quality and value. The big mistake that people make is...
Read MoreDifferent Mediums, Different Markets
I have been looking more lately into publishing my content in different formats. Some people do this already, others have not thought of it. We have been taught to get a website set up, drive traffic to it, capture emails, build a list, follow up, make the sale. And that works, many people are successfully doing it. There can be more to consider. Are you also putting out content via podcasts?...
Read MoreThe Difference Between Features And Benefits
A common mistake made by many inexperienced copywriters is to focus too much on a product’s features and not enough on the benefits it provides. While features are important and should be mentioned, if you want consumers to take out their wallets and hand over their hard-earned money you need to convince them of the benefits your product offers. What’s the difference? - A feature is...
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