Leave Out The Jargon

It is very easy to get caught up using technical jargon as soon as you are familiar enough with something to be able to use the jargon. In some ways, it can almost make you feel somewhat elite to try and talk like everyone else does about a product.

There is something that you must remember about sales though - see, your customers don’t talk like that. They won’t understand what you are saying. When writing sales copy or even when talking to people, it is very important to be able to communicate your ideas to them - in a way that they can understand. Remember that when talking to a prospect, it is for their benefit, not yours. You are trying to explain to them what something does or how it works.

Leave out the technical jargon and try to explain how/why something works in plain English. Sales is about communication. You need to be able to clearly communicate to your customer - and that means they need to be able to understand what you are saying.

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