How To Add Value To Your Website

I have spent a bit of time buying and selling websites online now. There are a few things that keep coming to mind as I look to a potential site to buy. It also occurred to me that these things could be added to any site in order to increase value to the site owner. You may want to step back for a minute and take another look at your site…

1) Add value to your info product by offering a physical version of it. Can you send the files out on a cd or can you package the information in a workbook format and actually send it out to the customer? Any time you can add a physical component to your info product, you can charge more for it as it adds much perceived value to your product.

2) Can you add additional services? If you sell software, you may be able to charge extra for installation or setup. Possibly some training - or make some training videos and either add them as part of the product (and charge a bit more) or offer them as an upsell.

3) Make sure the site has an upsell. There should always be something else you can offer a customer when they go to purchase. They are already at your site and looking to pay you. A percentage of customers will take whatever else you can offer them at that point.

4) Do you have affiliates? You may want to look at adding an affiliate program to your site. Invite others to promote your products. They will sell it and you both will win.

5) Is there any opportunity to set up some kind of membership component to your site? Can you invite people to join into a monthly membership right at the point of purchase? Offer them the first month free. Send them updates on the product, related interviews with successful people who are doing what you are promoting, etc.

There are some ideas you can take right away to increase your bottom line.