The Marketer’s Mind

Put your info product on a CD for added profits

If you sell an info product, you probably deliver it via instant download online.  Did you know that you can put your info product on a physical CD and get it delivered?

Check out www.kunaki.com for more details, but they will burn a CD on demand (one at a time) for only $1.75 and mail them out (dropship) for $5 extra.

Why would you do this?

Well, that is easy.  People have a perception that something delivered via download is only worth so much money.  Once you take that same product and send it to them on a physical CD that they can touch and actually put in their computer, you increase the perceived value in the minds of your customers.

I have a site where I offer physical delivery of the product (a $37 ebook) for an additional $12.99.

40% of my sales take the upsell

The info on the CD is exactly the same as what they download.  I just offer delivery.  This adds $6.24 to my bottom line, per sale of the delivery.  Not much, but it adds to it.

Next, see if you can find other products or ideas to put on a CD in order to add value to the products you are selling.  You might be able to turn your $37 ebook into a $67 or $97 product – delivered.

Keep adding value and increasing the price.