Nice Website, No Sales
I recently got a call from a good buddy of mine. It went something like this: “hey, can you check out my new website and tell me what you think” “Ok, yup here it is, um, great, well, it looks nice but it won’t sell anything” “Well, what do you mean, we just had it professionally designed” “Well for starters, there is no headline, no call to action...
Read MoreBeware the trial offers…
OK, so I understand the point of offering your visitors a trial – you make them an offer to your membership site at a discounted rate. Maybe they try you out when they would not have. You get them to try your service, load them with value in hopes of keeping them on at the full rate afterwards. BUT, be carefull in how you run your show… A couple of months ago, I got an offer from...
Read MoreVacuum Cleaner Ads That Don’t Suck!
I just love watching ads on tv for vacuum cleaners made by Dyson. It is not so much that I enjoy vacuums, it is that the ads always impress me for their simplicity. Here is one that is currently running: http://www.dyson.com/about/ads/?movie=ball_principals_us What impresses me about these ads is that they speak directly to the consumer, they irritate a problem and then offer a solution. In...
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