Are you selling a comodity?
Commodity: a mass-produced unspecialized product. As soon as you base your sale on the price, you reduce your product or service to a commodity. For any business to be successful, you will need to set yourself apart. What is different about what you offer? This is called a U.S.P. – a Unique Selling Proposition You have to think long and hard about what it is that sets your business or...
Read MoreWhat is the value of your customer?
Many businesses, whether online or offline don’t know what their customers are worth. Knowing the value of your customers is crucial in the marketing process. If you don’t know what your customers are worth, how can you know what you need to spend to gain a new customer? The truth is that it costs money to gain a new customer. It is important to know what you are paying to gain a...
Read MoreSmall Business Consulting
Just In Randy Ruggles and Jonathan Hook of The Marketers Mind are starting a consulting program for small businesses. In our program: A. We work with small to medium sized business to help them increase gross revenues by 20% or more in 90 days without additional advertising – GUARANTEED There are three basic ways to grow a business: 1. Get more customers 2. Get current customers to buy...
Read MoreDoes Advertising Cost You Money?
Well, if it does, you are probably doing it wrong! The whole point of advertising is to generate income or increase sales. Advertising is not something you do: a) When you have a chance to get around to it b) Once you are successful enough to “afford” it c) When you have extra money Advertising should be a part of a complete marketing campaign and should not really be done on...
Read MoreIs online marketing much different than traditional offline marketing?
For some reason, some people think that marketing online is different than a traditional brick and mortar business marketing offline. The truth is that marketing is marketing and what works, works. Independent of the tools you use. Online marketing is simply direct response marketing. If you have a traditional, offline business, you need to be looking at some of the tactics used online by...
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