July, 2008

Still Trying To Advertise For Free?

There is a funny mindset amongst some internet entrepreneurs and marketers that things online should be free. And this affects their businesses. Many people are drawn to the notion of free traffic to your website. Now, there are a few ways of get “organic” or “search” traffic and certainly it is nice when it happens but how does this come into play in a business...

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A Confused Mind Can’t Decide

So often as we surf online, we are presented with many options. Sometimes more than we can process. We create websites and try to pack as many things as we can into each one hoping that a web surfer will come along and click one of our “buy” links. When we design a website, we need to keep something in mind… “a confused mind won’t buy”. Quite simply put, make...

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Blogging to increase sales

Well for some of us blogging is just about passing time and writing something on a webpage that is of interest to us. Most of us use blogs as a tool for self expression, to make new friends or discuss any issue. But is this all that blogging is about? Well there’s much more that a blog can do for you. A blog can help to increase your sales and improve your relationship with your clients...

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How To Create An Upsell

An “upsell” is a simple and effective but little used concept. An upsell occurs when you have already made the sale in the customers mind.  He has decided to buy and is digging for his credit card so that he can get the product you just offered him.  Now is the time to push the upsell. Now you shouldn’t just grab any old product and offer it out at this point, though that may...

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Why does Google race forward while Yahoo flounders around?

Did you ever wonder why (looking back in history) you can look at 2 companies or people and one of them succeeded while the other did not? Sometimes the difference in what they did was very subtle but one is remembered and the other forgotten. It wasn’t always for lack of resources or timing or any of those things we attribute to being successful. Sometimes it is because one has a...

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