Where To Get Testimonials You Didn’t Even Know You Had!
You have, no doubt, heard the advice from marketing experts to get testimonials from your satisfied customers. And, like a good student of marketing, you know you should use these testimonials in your ads and sales letters to increase consumer confidence in your company. But what about when you’re just starting out? What if your product hasn’t been sold yet? How do you get...
Read MoreWhat Do You Say When Your Customer Asks, “What’s The Catch?”
Has this happened to you? You’re in the process of selling your widgets to a prospect. You’ve turned features into benefits. You’ve given him an amazing demonstration. You’ve attempted several closing techniques. Overall, you’ve done such a marvelous job of proving the value of your widget, that you’re convinced he’s ready to sign on the dotted...
Read MoreUnleash The Power Of P.O.W.E.R. Marketing!
I coined the term "P.O.W.E.R. Marketing" to describe five steps you must take when crafting any ad or sales letter. P.O.W.E.R. is an acronym for: Provoke a Problem, Offer a Solution, Win Trust, Evoke Emotion, and Remove Risk. Many small business owners forget some of these steps when they create their marketing materials. But the most successful sales letters contain ALL of these...
Read MoreIncrease Customer Loyalty By Giving Away Freebies
Everything these days cost money, there is no way around. So the best way to build a relationship with people, to get people informed of your product or informed of your service is to simply give stuff away for free. Every body loves free items, would you hate it if you got a free gift from a company? The answer to your own question is no, no you will not hate it. Usually by getting a free gift...
Read MoreThe Secrets Of S.A.F.E. Selling
"S.A.F.E. Selling" is a phrase I coined to help new and veteran sales professionals understand a sales situation from the customer’s side of the table. S.A.F.E. is an acronym for: Skepticism, Apathy, Fear and Egotism. These four words sum up the four major emotions a prospect is struggling with during your sales presentation. You as the sales person must deal with each one of...
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