Don’t Think Your Product Is Unique? Think Again!
"Rapid Response Advertising" by Geoff Ayling has been called "the first genuine advance in the advertising industry since positioning." The book’s main focus is a concept called a ‘meme’ (rhymes with team). A meme is defined as an idea that has been so simplified that it penetrates your brain with lightning speed. You instantly comprehend the deeper...
Read MoreIs it better to work with a business partner – or work alone?
Working with a partner can have its advantages and disadvantages. Sometimes it’s easier just to do things on your own and keep your own schedule. That is one thing that appeals to a lot of entrepreneurs. One of the upsides of working with a partner is the built-in accountability that this type of relationship provides. For example I’ve started a new project with a...
Read MoreOld School Direct Response
I was reading a post on a forum the other day where a fellow marketer referred to a well-known marketer Ken Mcarthy as an "old school direct response" marketer. That caught me in my tracks for a minute. It was almost as thought his person had implied that Ken was somehow out of date, maybe not quite up to speed on some of the latest trends and fads in the online marketing...
Read MoreBusiness Means Sometimes Having To Say You’re Sorry!
I’ve said before that the best word in advertising is "FREE." If that’s true, then the easiest word in customer service should be "sorry." In business, as in life, perception is everything. If your customer perceives you made a mistake, whether or not you actually did is not the point. The issue is that your customer thinks you wronged him. I want you to...
Read MoreAre You Losing Customers By Not Following Through?
Here’s a shocking fact: A recent study conducted by Sales and Marketing Executives International concluded that 81% of major sales are closed after the fifth contact. That means if you aren’t following up with your customers at least five times, you’re losing over 80% of your business. Put another way, four out of every five customers will not buy from you until...
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