April, 2008

Things To Consider When Crafting A Killer Headline

It is a proven fact that the headline is the most important part of any advertisement.  No matter how good the rest of your copy is, if your headline stinks your ad will fail.  It’s that simple. How can so few lines of copy be so important?  Because the headline is your first (and often last) chance to make an impression on a reader.  It needs to grab the reader by the...

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Hot SEO Secret For Bloggers Exposed

Source: Karl Sultana

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Google Adsense and making money on your site

Sure I bet you have heard about people making big money online building their site and then putting Google Adsense on it.  The search engines index the sites and people flock over to read your articles/posts and then they click on your Adsense links and you gt paid the big money. Stop right there! Let’s stop and think about this for a minute… First of all if you are not familiar...

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Why Google Is Not To Blame Your Lousy Rankings

Source: Karl Sultana

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Features vs Benefits

Features vs Benefits A common mistake made by many inexperienced copywriters is to focus too much on a product’s features and not enough on the benefits it provides. While features are important and should be mentioned, if you want consumers to take out their wallets and hand over their hard-earned money you need to convince them of the benefits your product offers. What’s the...

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