Victims Of Black Hat Software Fairy Tales
Source: Karl Sultana
Tags: internet marketing, website optimization, niche marketing, article marketing, Jonathan Hook
The War Between Black Hat And Social Bookmarking Sites
Source: Karl Sultana
Tags: internet marketing, Jonathan Hook, article marketing, internet marketing tips, website optimization
We welcome a new writer
I just want to take a moment to welcome a new writer to The Marketer’s Mind.
Randy Ruggles has been a personal friend of mine for over 10 years. of course, that doesn’t qualify him to write.
Randy writes as a freelance copywriter and has been in the industry for quite some time. He comes to us with a background in copywriting and off-line advertising in print media.
His website is at www.RandyRuggles.com and more information can be found about him there.
We look forward to hearing the advice he has to offer in the field of copywriting
Tags: Jonathan Hook, affiliate marketing, internet marketing, article marketing, website optimization
Too Much Information – Get Off Your Butt
This post may end up being more of a rant but I got to get it out.
There is TOO MUCH INFORMATION available today – especially for people starting out online!
There is money to be made on the internet and people are making it – no doubt about it. But it is difficult for a new person to start out!
Why?
Because every time you turn around, someone has a "new" way of doing something. The latest method or gimmick.
The truth of it is that marketing online is pretty simple. it isn’t easy about its simple.
In its simplest form you provide a service or sell a product on the Internet by generating traffic to your website and converting that traffic into a paying customer. Certainly, there are a number of ways to do this but quite simply that is what has to happen to make money on the Internet. To elaborate a bit it would be best to focus your website specifically to a target market or niche. It makes the marketing more focused and will produce better results. Once people come to your website you should be collecting their e-mail address and giving them free information. You will then further of follow-up with them through e-mail, continue to give them information, and then sell them a product.
The problem is that without action nothing will happen. The biggest challenge on the Internet today, in my opinion, is for people to realize that they don’t need all of the information that’s out there. People don’t need to know all of the latest and greatest ways of doing something, all of the different techniques, gimmicks or tricks available. What they need to do is act.
There are a number of different ways of making money online, but you don’t need to know them all. Once you find one way to make money, start doing it! the sooner you start making money, the more successful you will be. Success fosters more success. A marketer’s first sale is very exciting. And once a person has a small amount of success they will be more inclined to work harder to achieve a higher level.
But even a small victory will not come without action.
So instead of trying to learn all of the different ways to make money online, put down the e-book you are reading and go set up an affiliate website, PPC campaign, blog, or write some articles. Content is king on the Internet, create good content and readers will find it.
Stop learning now, start making money.
Tags: internet marketing, affiliate marketing, website optimization, gregg hall, niche marketing
Things To Consider When Crafting A Killer Headline
It is a proven fact that the headline is the most important part of any advertisement. No matter how good the rest of your copy is, if your headline stinks your ad will fail. It’s that simple.
How can so few lines of copy be so important? Because the headline is your first (and often last) chance to make an impression on a reader. It needs to grab the reader by the collar and make it impossible for him to continue without reading the rest of your message. If your headline fails the rest of your copy will never even be read.
The primary purpose of your headline is to get the readers attention. But when crafting your headline, it’s important to remember that you’re not trying to attract everyone. You only need to attract people who would be interested in your offer.
A misleading or vague headline will earn you lots of readers who are not at all interested in your product. They’ll realize this as soon as they get past your headline and you’ll quickly lose them.
Meanwhile, you will have lost many others who would have loved your product but didn’t stop to read your sales page because the headline didn’t grab them.
Choosing your target audience carefully is a vital part of crafting a headline that sells. You really have to walk a fine line to get it just right, and it takes a lot of practice and testing.
In Scientific Advertising, the legendary Claude Hopkins uses newspaper headlines to demonstrate the importance of targeting your headline just right:
"Suppose a newspaper article stated that a certain woman was the most beautiful woman in the city. That article would be of intense interest to that woman and her friends. But neither she nor her friends would ever read it if the headline was ‘Egyptian Psychology’".
For a more contemporary example, we can look to Google AdWords.
Let’s say you run a website that sells specialty teas. You want to drive some traffic to a special you’re having on a delicious Earl Grey.
You can only use a limited number of characters for your headline so you have to choose your words carefully. You could use a headline that simply stated what your site is about, such as "Specialty Teas", but the traffic you’d receive would not be very targeted.
You’d likely get a lot of "tire-kickers" who are just browsing or looking for free information. Since you pay for each visitor, you’d be spending good advertising money on poor quality traffic.
Instead you could try something like "Earl Grey Sale Ends Today".
This simple example off the top of my head shows how you would target someone looking for earl grey tea.
Someone searching for "earl grey" sees your ad and immediately knows:
1. You have the exact product they’re looking for
2. They can save money because you’re having a sale
3. The sale ends today so they have to act fast!
That’s a lot of information packed into 5 little words. See how tightly targeted it is? The people who click on your ad will be very likely to buy from you.
And people who are only interested in free information about chamomile tea will know not to bother – they are not your buyer anyhow.
Tags: affiliate marketing, niche marketing, gregg hall, internet marketing tips, article marketing